December 21, 2015

Smart destination funding information

Local/County Council

Most of our customers have initiated their destination activation with Council funding. This funding stream has also been used to invest in more units as the network takes hold and starts to do its job.
Case Example Fife started their network with council funding and the council have gone on to fund many more units over the years they have been involved with us as the network grows in success. Find out a little more about their ‘pilot’ days here

Smart Choices Smart Places

The Smarter Choices, Smarter Places (SCSP) initiative was developed to encourage more people to reduce their car use in favour of more sustainable alternatives such as walking, cycling and public transport.
Case Example: Because of the ability of out units for distribute several different kinds of information from one unit this fund provided several units to The Borders in the Railway stations to promote cycling and to encourage awareness of the cycle paths in their area. The units also provide visitor information and are part of the wider visitor information network in the area.
http://www.pathsforall.org.uk/pfa/get-involved/smarter-choices-smarter-places-fund.html

Coastal Communities Funding

The Coastal Communities Fund (CCF) aims to encourage the economic development of UK coastal communities by awarding funding to create sustainable economic growth and jobs.
This fund is available to all of the coastal communities of Britain. And the good news is that the UK Government announced on 8 July 2015 that the CCF will be extended to 2020/21.
Case Example: This fund was used very successfully by Fife Tourism Partnership to purchase an outdoor unit and several indoor units which made a huge difference to their already growing stock of visitor information points which had been purchased by FTP (FTP itself being funded by the council)
https://www.biglotteryfund.org.uk/ccf

Visit Scotland Growth Fund

The Visit Scotland Growth Fund supports a range of regional, national and sectoral groups to deliver marketing campaigns to UK and International audiences. Funding can cover 50% of approved marketing costs from a minimum award of £5,000 up to a maximum of £40,000.
The Fund is open to constituted groups of three or more independent tourism businesses, including destination organisations and sectoral groups. Applications are welcome from both new and existing partnerships.
http://www.visitscotland.org/business_support/marketing_opportunities/growth_fund.aspx

BID (Business improvement District)

Business Improvement Districts Scotland is the national organisation for BIDs in Scotland, providing support, advice and encouragement to business groups, communities and local authorities considering and developing a business improvement district.
http://www.bids-scotland.com/

Rural Tourism Growth Grants

The Growth Programme provides funding to help projects in England which create jobs and help rural economy growth
Small-scale tourism infrastructure grants are to help tourism grow in rural areas by attracting more visitors and for them to stay longer. Tourism infrastructure projects must be sustainable after grant funding stops
https://www.gov.uk/government/collections/growth-programme-grants-for-the-rural-economy

Partnerships

Universities are investing large amounts of money in campus rejuvenation and are also keen to go green with their student information provision.

Case Example Edinburgh University use one of our screens at one of their busiest Halls of Residence. This unit not only provides local information from tourisms during summer holidays but also provides selected relevant information to students during term time.
Transport Hubs Currently Abellio are making huge investments in their stations
Retail Parks are duty bound to be providing information regarding local businesses.

Case Example and Savilles recently contracted us to install an outdoor unit in ‘Europe’s Biggest Retail Park’ in Catterick, Richmond
Hotels use our digital concierge units to provide their guests with great customer service. Provision of local information is part of this.

Case Example Fraser Suites and a number of other Hotels have the smart tourism app running from their digital concierge.

 

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