Scottish Borders Council have recently given ADS Interactive the official go-ahead to begin development on a custom interactive tourism information application to run on the iSign. The project, funded through Transport Scotland’s Smarter Choices, Smarter Places initiative, was developed to encourage more people to reduce their car use in favour of more sustainable alternatives such as walking, cycling and public transport.
The collaboration between the Scottish Borders Council and ADS Interactive will involve installing five new touchscreen kiosks in anticipation of the Borders Railway launch – a 30 mile stretch linking Tweedbank to Edinburgh. The provisional locations chosen to host the new iSigns are the upcoming Stow, Galashiels, Melrose & Tweedbank train stations with an additional unit hosted at Abbotsford, Stately home of Sir Walter Scott. These will be joined by the existing iSign in Kelso town centre to create an invaluable tool for visitors and businesses alike.
While visitors will have a great tool to help them easily access local information, businesses in the leisure industry will have the unique opportunity to secure affordable and highly effective advertising in premium locations that would otherwise be outside the reach of more modest marketing budgets.
Dozens of businesses have already signed up and secured posters and sidebars on the iSign as there is only a limited number available and they offer the most visibility. However, there are still a few left so if you would like to see how you can benefit from the iSign network expanding through the borders you can check out our Business Advertising page or you can Contact Us for more information.