Scottish Borders Investing in Touchscreen Tourism Information Network

Maps and plans for the new Borders Railway

Map of the new 30 mile railway

Scottish Borders Council have recently given ADS  Interactive the official go-ahead to begin development on a  custom interactive tourism information application  to run  on the iSign. The project, funded through  Transport  Scotland’s   Smarter Choices, Smarter Places   initiative, was  developed to   encourage more people to  reduce their car  use in favour of       more sustainable  alternatives such as  walking, cycling and       public transport.

The collaboration between the Scottish Borders Council and  ADS Interactive will involve installing five new touchscreen  kiosks in anticipation of the Borders Railway launch – a 30  mile stretch linking Tweedbank to Edinburgh. The  provisional locations chosen to host the new iSigns are the upcoming Stow, Galashiels, Melrose & Tweedbank train stations with an additional unit hosted at Abbotsford, Stately home of Sir Walter Scott. These will be joined by the existing iSign in Kelso town centre to create an invaluable tool for visitors and businesses alike.

While visitors will have a great tool to help them easily access local information, businesses in the leisure industry will have the unique opportunity to secure affordable and highly effective advertising in premium locations that would otherwise be outside the reach of more modest marketing budgets.

Dozens of businesses have already signed up and secured posters and sidebars on the iSign as there is only a limited number available and they offer the most visibility. However, there are still a few left so if you would like to see how you can benefit from the iSign network expanding through the borders you can check out our Business Advertising page or you can Contact Us for more information.


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