ADS iSign celebrates massive success in ‘time spent’ engaging visitors.

According to data by Tony Haile of Chartbeat, I’ve only got 15 seconds to capture your attention … so I guess I better make it quick. His data shows that people aren’t reading content the way we think they are and instead of tracking views alone, we should focus on reading time and page engagement.

Research conducted by students from Strathclyde Business School has focused on analysing over 3 years of enquiries to the ADS iSign network. They have tracked ‘engaged’ customers to find out exactly how long on average they are spending looking at each business’s detailed page, or interactive page as we call it .

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