5 Essential Elements for Mobile Marketing Success in 2014

Adopting a successful mobile Mobile Marketing strategy in 2014 will undoubtedly give your business a competitive advantage. To benchmark the importance of implementing a Mobile Marketing strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users use a search engine during their purchasing, and that 83 percent of mobile users intend to make a purchase within a day.

Here are five essential elements to ensure your Mobile Marketing success in 2014.

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