If there was ever a time when having a social media presence and business brand was a must – it’s now. It’s becoming clear that to be successful, small businesses cannot afford NOT to leverage social media.
1. The Facts tell us that’s the way it’s going
Customer loyalty is waning. With 62% of the UK population using Smartphones, the majority of customers are more and more savvy about who and where they purchase products and services from. With the internet at their fingertips, people will take the time to research online before making a purchase. Having a social media presence that is engaging, professional and moving with the times, it helps reassure potential customers that your business is reputable and commercially aware. Look around at the businesses that are closing down and ask yourself how good they were at Social networking. Look around at the businesses that are doing well and ask the same thing.