On average, Facebook users spend an additional £44.32 on products from businesses which they ‘like’.
The importance of having an EFFECTIVE presence on Facebook is insurmountable. But why? Possibly the most prevalent factor advocating this is the brand awareness it achieves and the brand loyalty that comes hand in hand with that. Facebook allows you to constantly interact with your customers and potential customers in a non-threating, meaningful way, allowing you to build rapport and a higher level of customer retention of your target audience.
23% of Facebook user’s check their account more than 5 TIMES A DAY.