Direct Marketing

Direct marketing is widely used by all industries in both business to business (B2B) and business to consumer markets (B2C). Traditional direct marketing channels such as direct mail, telemarketing and door drops have been in decline whilst new methods afforded by the development of innovative technology have taken over. According to the (FEDMA) direct marketing is used to communicate a message to individuals with the view of obtaining a measurable, cost effective response. An effective direct marketing campaign involves:


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