A few years ago, the best place for businesses to target consumers was in their home through television and radio adverts. However changes in consumer lifestyles and developments in technology means that this is no longer the case. These days it is proving more effective for businesses to target customers through a new medium: Digital Out Of Home marketing (DOOH).
So why use DOOH? It’s simple really; these days’ consumers go out of their way to avoid traditional advertising methods. TV adverts can be skipped, emails are often disregarded and attempts to bombard consumers with online adverts often causes irritation. DOOH is a new and innovative medium for marketing that allows companies to strengthen their marketing campaigns by creating content that is subject to a high level of proximity, impact and attraction. Read more >>>