New Interactive Information System Launched to Boost Local Tourism Effort

Love Loch Lomond tourism chiefs have announced they are one of the first Destination Organisations to join forces with Helensburgh-based Advanced Display Solutions (ADS) to promote their local area using the innovative  DS i-Sign network which is currently being rolled out across Scotland.

The i-Sign Visitor Information System is a user-friendly network of destination touch screen info points and the first unit, in what will hopefully eventually be a cluster of up to five in various locations throughout the Loch  omond and Clyde area, is now successfully in use as part of a pilot at Loch Lomond Shores in Balloch.

The system is designed to help visitors when they are in the area or on the move in other parts of Scotland to easily source information on where to stay, where to eat, things to see & do and special last-minute offers. The system takes advantage of the latest technology by making use of QR codes to transfer information to the visitor’s smart phone or i-Pad enabling them to get directions, download digital brochures, make bookings and organise itineraries.

Mike Cantley, Chairman of VisitScotland, recently visited Loch Lomond Shores to view the new Love Loch Lomond and ADS i-Sign initiative. He said: “It is great to see this new technology in action and providing easily accessible information to visitors in such an effective way. This is a welcome addition to the range of ways visitors can access information on the very best that this region has to offer. With the i-Sign, Love Loch Lomond has taken an innovative approach to tourism, helping to improve the overall visitor experience.”

Gill Robertson, Manager of Love Loch Lomond: “We are delighted to be piloting this new information system which has been developed by a local company. An encouraging 8,000 enquiries have been made at the Loch Lomond Shores i-Sign over the past six weeks and the level of feedback from users has been very positive which bodes well for the future roll out of the system with our local funding partners and helping visitors get the most out of their stay locally and further afield.”

Campbell Cromar, CEO of ADS and the brains behind the system, said: “We were pleased to be working with Love Loch Lomond and other groups in areas such as Oban and Mull on pilot projects. We have been able to deliver a reliable i-Sign system that ticks all the boxes for businesses and visitors alike. Whether visitors are IT literate or not, the system is proving compelling and enjoyable, providing concise, engaging, destination-focussed information thus giving enhanced exposure to local businesses.’’

He added: “Businesses in the Loch Lomond area have been very positive about the capabilities and potential of the system and we hope to introduce additional units locally soon. We are also now beginning to build up some momentum and are in advanced negotiations to introduce the system in other parts of the country, including the Cairngorms National Park and Fort William & Lochaber.”

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